The waltz of labels accelerated in April in supermarkets. Pasta, oil, flour, burgers, coffee, butter, chicken, semolina… The list of products whose prices are soaring continues to grow. “Inflation is in crescendo. It reached, on average, 3% in April in food, compared to 1.73% in March “. says Emily Mayer of the Institute for Research and Innovation (IRI), which scrutinizes consumer markets after moving from cash registers to supermarkets and supermarkets.
According to data published by the IRI on Tuesday, May 3, pasta leads the largest increase in April, with a jump of 15.3% in prices over the course of a year. Next are the frozen hamburgers, whose prices increased by 11.3%. The evolution is almost similar for flour, when it reaches 10% for oils. They are followed by coffee (+ 8.2%), semolina (+ 7.5%), butter (+ 5.4%), poultry (+ 4.7%) and eggs (+ 3.9%) . In this upward context, few food products are in deflation. However, the IRI highlights the white ham, whose price fell by 1.3% during this period.
This average increase of 3% in food products is in line with the outcome of trade negotiations between manufacturers and distributors, which set annual prices for national branded products, which were completed at the end of February. The first effects were felt in March, before becoming more pronounced in April. Alas, the consumer has not finished his black bread.
A design of durability
The war in Ukraine has exacerbated an already significant phenomenon of generalized rise in prices for oil, gas, cereals, oils, transport, packaging … To this is added, for France, an unprecedented large-scale outbreak of avian influenza. which reduces the number of poultry and indicates a significant decline in chicken and egg production.
In this context, the government has announced a resilience plan, which mainly provides for the resumption of trade negotiations. It met the pressing demand of manufacturers, who demand further price increases. Thus, poultry farming requires a further 20% increase in chicken and the Avril Group, the leader in the oil trade, is asking for 10% more.
As a result, manufacturers and distributors returned to the negotiating table in mid-March to review their commercial contracts. However, at the end of April, the tension increased by a degree. The Agricultural Cooperative and the National Food Industry Association issued a joint press release on Thursday (April 28th) to denounce the stance of certain brands, which, despite signing a commitment charter, are playing the clock or ignoring their demands. “Retailers are waiting to see the evolution of consumer buying behavior in the face of this price inflation. »believes M.my Mayer. Already, it counts “To a new level of increase in food by 5% at the beginning of summer”.