Bernard Arnault, CEO of the luxury group LVMH, of Rubinian descent, investigates the new Louis Vuitton store in Lille, checking his memories. ” Was there a wall here before? “.” I used to come here for dinner with my parents. Then I took some business lunches there. The renovation of the 500 m2 L’Huitrière emblematic building in Old Lille cost between € 1.5 million and € 2 million and took seven months for the craftsmen who worked to restore the shine to the pottery from Desvres or other stained glass windows.
“Lille in the countryside”
” We have been looking for a new location for a long time. Three or four years ago, I saw that L’Huitrière was closedsays Bernard Arnault. However, L’Huitrière is the ultimate Lille! We became interested in it, not knowing if it was possible or not. » The brand was crammed into its walls. ” It was founded in Lille in 1909. It is the third store to open after Paris and Nice. Back then Louis Vuitton did not sell bags but suitcases. But there were many merchants. They needed trunks… »
The house is accustomed to these subtle renovations. ” Of the 135 stores in Europe, 70 are located in listed buildingsslips Michael Burke, CEO of Louis Vuitton. We always try to fit in with the local culture. Louis Vuitton is above all a house of culture, which we want to inspire in France and around the world. The numbers are secondary. They do not create sustainability. We have a long-term vision. What we are interested in is that LVMH is the first and most desired brand in the world. »
In 2021, LVMH recorded record sales (+ 36% compared to 2020 and + 14% compared to 2019) with net revenues of 12 billion euros.
For three months, the store also houses a Méert mini tea room, “
the only brand better known in Lille than Louis Vuitton Michael Burke smiles. The store even made waffles with the Louis Vuitton stamp. According to Thierry Landron, president of Méert, “thisIt happened only once, with Napoleon I
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